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The Sullivan County Visitors Association (SCVA) has had an extremely busy 2015 so far, attending or cooperatively participating in over 25 travel and trade shows.
Working to promote our tourism industry, the latest trade show was IPW where over 70 countries and 6,200 international and domestic buyers and media gathered in Orlando to meet with domestic providers of travel.
“Working with the I Love NY team, we were able to bring the assets of the Sullivan Catskills directly into the hands of these tour operators, travel agents and travel writers from around the World. SCVA has already received requests from a travel writer in New Zealand, who is including us in a story and a travel agency working in the UK,” SCVA President and CEO Roberta Byron Lockwood said.
The 2015 Travel Guide has been distributed to key travel information centers on I-87 and I-81. Individual request from our print marketing campaign is already 33 percent more than last year at this date. The majority of requests are from potential visitors in the Northeast but we have received request from as far away as California and Canada.
Working with cooperative partners, SCVA is running a digital board at 1500 Broadway in NYC through July 5th. The billboard has spiked our mobile website statistics, 83 percent in May above the previous month.
Millions of people are exposed to the Sullivan Catskills and its cooperative partners.
SCVA is once again sponsoring a “Picture Yourself” campaign on the website and Facebook.
The campaign this summer develops a connection to 2015 advertising campaign “Selfie in the Catskills.”
The appeal to a younger generation, 23-35 year olds, discovering the Sullivan Catskills is evident in our analytics for 2015 showing this age group’s usage on our site is increasing. The success of our Fall and Winter campaign drove traffic to the site and Facebook. Our Facebook fans today number over 9,200. These fans as well as a dedicated subscriber e-blast list of 10,000 receive weekly updates of all the events happening for that week.
The Eagle Express, a combined effort by dedicated people along the Delaware River in the hamlet towns of Pond Eddy, Barryville, Narrowsburg and Callicoon, Rolling V and SCVA, are launching a pilot bus service starting at the end of June through July on weekends. It departs from Penn Station area and stops along the corridor from Pond Eddy to Callicoon on Fridays. It will be returning to NYC on Sundays.
As new development is on the horizon, SCVA is working with those developers to blend our existing assets with their projects. SCVA is working to develop an expanded photo and video library to use in future promotions.
Busy, yes, but not stopping the continued promotion of our Sullivan Catskills.