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The Sullivan County Visitors Association kicked off the 2016 year with the new travel guide creating a sensational debut at the NY Times Show and several Outdoor Sports Show. It has gone to the Snowbird Show in Florida, AAA in Long Island, golf shows throughout the Northeast and the LGBT Expo. SCVA is also participating in several locally grown food markets in NYC this year promoting our local foods, maple syrup and craft beverages.
We have already received over a thousand individual requests for the guide from people planning vacations here from as far away as California.
SCVA recently held its annual Board Retreat to develop 2016 marketing and discuss how to best incorporate the new developments happening in the Sullivan Catskills. The 2016 Board brought up some exceptional ideas to market and get the word out on the Sullivan Catskills to multi-generational travelers. The emphasis this year will be increasing our public relations utilizing a firm to highlight our assets and entice travel writers to create stories. The return on investment and earned value on this style of marketing is a fantastic way to get the word out to multi-generational visitors from the millennials to baby boomers.
SCVA and several of its Board members attended the Tourism Action Day held in Albany on March 1st where we had the opportunity to discuss with key legislative leaders the issues affecting the tourism industry especially here in Sullivan County. It was a successful day with State officials listening to our concerns and how these issues affect the torusim businesses here. One issue that is already being addressed is the film tax credit that other counties outside the metro NY area already receive. SCVA has formed the Catskill Film Commission working with many partners, but the current law excludes Sullivan from the film tax credits which other counties receive for pre and post production.
Assemblywoman Aileen Gunther championed the issue and immediately sent an amendment to the NYS Assembly to include Sullivan County in the tax credit. This will enhance the ability of the Catskill Film Commission to lure prospective film makers to the Sullivan Catskills and means thousand of dollars worth of spending here.
SCVA advertising reaches into the many assets of the Sullivan Catskills and placements are made in both domestic and international. The theme, “It’s a Good Life” plays to the variety of demographics that SCVA tracks as visitors.