As Sullivan County is experiencing a resurgence of tourism development, the Sullivan Catskills Visitors Association...
FisherMears Associates, LLC, a boutique marketing communications company in Liberty, recently received two American Graphic Design Awards (AGDA) for their work on the Bethel Woods 10th Anniversary Edition of its Annual Report, and the 2016 Travel Guide for the Sullivan County Visitors Association.
In 2015, they received AGDA awards for their work on the Bethel Woods Center for the Arts Annual Report, and the Jordan Scholars Coffee Table Book created for Poly Prep Country Day School in Brooklyn.
The firm has also been recognized by Medical Marketing & Media, The New York Governor’s Tourism Conference, and the Cable & Telecommunications Association.
Now in its 22nd year, FisherMears Associates creates high-end marketing communications for business in financial services, tourism, healthcare, non-profit, high-end real estate, cable television entertainment, and others throughout the Catskills, Hudson Valley and New York Metro areas.
Karen Fisher and Anne Dubrovsky own and operate the company, which Karen co-founded in 1995 after 12 years as a copywriter and creative manager for Alan Gerry’s Cablevision Industries.
There, she managed the conceptual development of advertisingand collateral materials with annual budgets upwards of $2 million and led market segmentation direct mail campaigns with response rates of up to 12% and retention rates of better than 90%.
As president at FisherMears Associates, Karen is responsible for business development. Her true love is creative concept and copy development. Karen and her partner Anne emphasize a team approach that produces results. One of their best successes was developing branding and advertising campaigns that helped generate over $40 million in sales for The Chapin Estate, gated residential preserve in Bethel.
Anne, who serves as vice president of the company, began her career when she joined FisherMears Associates in 1997 as a part-time graphic designer.
She was quickly promoted to Art Director in 2001 and in 2005, became Karen’s partner. Anne shares the responsibility with Karen for new business development. Her real gift and talent lies in her visual communications skills.
She complements Karen’s skills serving as the guiding force that brings the duo’s creativity to life visually.
To complete their team, the duo works with other boutique firms and a handful of trusted creative professionals in the media community to execute marketing campaigns and materials across multiple print and digital communications channels including direct mail, TV, websites, radio, collateral brochures, outdoor, social media and others.
Karen and Anne are active in the business community as members of the Sullivan County Partnership for Economic Development, Pattern for Progress, The Sullivan County Chamber of Commerce, The Sullivan County Visitors Association, and Sullivan Pride.
Karen is the board Chair of the Sullivan County Partnership for Economic Development and of The Boys & Girls Clubs in Orange and Sullivan County. She is a leader for Weight Watchers International.
Outside their business lives, Karen is an avid tennis player and sports enthusiast and Anne is an accomplished and award winning equestrian rider.